Behind every behavior there is a positive intention.
The person doing a behavior has a positive intention at a deep
structure level. When we are changing unwanted behaviors or
habits, and moving toward healing, it is necessary to find the deep
structure or original intention behind the behavior. We then
create new and better choices that preserve the positive intention.
The map is not the territory.
People respond to their map or interpretation of reality, not to
reality itself. NLP is about understanding and changing maps,
which in turn can change perceptions of reality.
Anything can be accomplished when the task is broken down into small
The goal is "chunked" into pieces that are a manageable
size for the individual or system.
There is no such thing as failure, only feedback.
Everything is an learning opportunity to find out what works and
what doesn't work. It is important to separate behavior from
People already have all the resources they need.
NLP teaches how to access these resources at appropriate times and
Every behavior is useful in some context.
one person can do something, other people can learn from that
NLP models excellence. It is possible to discover the
components and strategies needed to achieve a particular result and
to teach it to anyone else.
The messenger never rests until the message is delivered.
When there is a symptom or communication, it is important to pay
The meaning of your communication is the response you get.
Communication creates an experience in the listener or reader.
The result is the response we elicit. That response may not
necessarily match what we intended to communicate.
Communication is redundant.
We are always sending messages in all three major sensory
modalities. NLP checks for congruence in these messages.
Choice is better than no choice.
The element in a system with the most flexibility has the most
People always make the best choice available to them at the time.
Often there are better choices. NLP discovers more
effective choices and how to create more useful or desirable actions
If what you are doing isn't working, do anything else.
A definition of insanity is doing the same thing over and over
again, expecting different results.